I am Joy Josephs. I started Joyfully Ethical because I really wanted to challenge myself to make more sustainable choices when it came to fashion consumption. I love fashion, but I also want to be kind to the environment as much as possible. I also believe that the beauty industry goes hand in hand with fashion. I am also very passionate about only using cruelty free and vegan beauty products. My hope is that this blog provide my readers with some information about how to be more ethical in both beauty and fashion choices.